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  • Web Analytics Won’t Tell You Enough About Your Customers

    Posted on October 1, 2013 by Admin

    Every few days I get a general report from our web site analytics showing basic information about who is on our site and how the information is being used. I generally look at this to see if we are actually helping people. If there are pages on are site that are not providing value, then why are they out there? We constantly try to improve any pages that are rarely viewed, and sometimes we remove the page altogether. We recently started the Northway Navigators Club so that technical users can access our growing knowledge base.

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