Blog

  • When Business Decisions Trump Technical Performance Scores

    Posted on February 26, 2015 by Admin

    The following article is a guest post by Scott Moore.

    Performance is important to me – I think most of you know that about me and it would be an understatement. I am also one of those people who are never satisfied with just doing things half way. I feel that way about the work that I do for myself and the partners I work with.

    In an effort to ensure that we follow the same advice that we give to clients, I decided to go through an exercise with one of our partner’s webmaster to look into performance of the en Read Entire Entry

  • Web Analytics Won’t Tell You Enough About Your Customers

    Posted on October 1, 2013 by Admin

    Every few days I get a general report from our web site analytics showing basic information about who is on our site and how the information is being used. I generally look at this to see if we are actually helping people. If there are pages on are site that are not providing value, then why are they out there? We constantly try to improve any pages that are rarely viewed, and sometimes we remove the page altogether. We recently started the Northway Navigators Club so that technical users can access our growing knowledge base.

    I Read Entire Entry